Campaigns — 2023
Long-Form
- Client
- Kinfolk Journal
- Role
- Creative Direction
- Discipline
- Campaigns
- Year
- 2023
Overview
An out-of-home campaign for a slow-reading journal — commuters as readers, streets as pages.
The Challenge
Sell attention in a city built to steal it.
The Approach
Long, uninterrupted lines of copy printed across billboards, station walls, and folded press.
The Outcome
The campaign drove a 34% lift in trial subscriptions and earned a Cannes Bronze Lion.