Social Media — 2023
Still, Social
- Client
- Muji Labs
- Role
- Art Direction
- Discipline
- Social Media
- Year
- 2023
Overview
A year-long social system for a lifestyle imprint — considered, unhurried, one post at a time.
The Challenge
Slow the feed down without losing it entirely.
The Approach
Twelve monthly typographic essays, one image per week, a strict palette of paper and ink.
The Outcome
Engagement rose 41% year-over-year despite a 60% drop in posting frequency.