Branding — 2024
Unified Paths
- Client
- Cardiff People First
- Role
- Graphic Designer
- Discipline
- Branding
- Year
- 2024
Overview
Unified Paths is a research-led visual identity and digital guide designed to help retailers create more inclusive experiences for people with learning disabilities. The project included the logo, colour system, typography, illustrations, guide layout, and supporting brand applications.
The Challenge
The challenge was to turn complex research and lived experiences into a clear, accessible resource for retail businesses. The design needed to feel professional and credible while remaining warm, approachable, and easy to navigate.
The Approach
The identity was built around three connected circles, representing individuals, businesses, and the inclusive community they create together. A purple and yellow palette, clear typography, and tailored illustrations were used to simplify information, highlight real challenges, and make the guide more engaging and accessible.
The Outcome
The result was a cohesive visual system and practical e-guide that translated research into clear, actionable guidance. The final identity extended consistently across digital layouts, illustrations, badges, lanyards, and other supporting applications.